Lori Lane: 2024 Power Player Leading Innovation in Georgia's Real Estate Market
Lori Lane of Berkshire Hathaway HomeServices Georgia Properties is celebrated as a Modern Luxury Power Player for 2024, reflecting her exceptional leadership in real estate.
Lori Lane, President of the New Homes Division at Berkshire Hathaway HomeServices Georgia Properties, has once again proven her prowess in the real estate industry, earning a spot on the prestigious Modern Luxury 2024 Power Player list. Lane's exceptional leadership and innovative strategies continue to redefine the landscape of Georgia's real estate market.
Unwavering Commitment to Excellence
Lori Lane's journey in the real estate sector is marked by her relentless pursuit of excellence and a visionary approach to leadership. As the head of the New Homes Division, she has steered her team towards remarkable success, crafting strategies that resonate with both builders and buyers across Greater Atlanta and beyond. Her team's achievements have not only garnered industry-wide recognition but also set new benchmarks for performance and customer satisfaction.
Remarkable Achievements and Industry Recognition
In 2023, Lori Lane and her team achieved unprecedented success, earning numerous accolades and awards. They secured an impressive 62 OBIE awards from the Greater Atlanta Homebuilders Association, a demonstration of recognition to their outstanding marketing and sales strategies. The New Homes Division, under Lane's guidance, sold a remarkable 487 units in 2023, generating nearly $400 million in sales. These accomplishments earned them the distinction of being named a Top Office within the BHHS Network for both 2023 and the first quarter of 2024.
Pioneering Marketing Campaigns
Lane's expertise extends beyond her role in the New Homes Division. As the Senior Vice President of Luxury and Global for Berkshire Hathaway HomeServices Georgia Properties, she oversees the Luxury Collection marketing initiatives. Her innovative black and white Luxury Collection campaign, launched in 2015, has driven a staggering 395% increase in market share. Lane's ability to blend creativity with strategic insight has resulted in award-winning marketing campaigns that set industry standards and captivate clients.
Inspirational Leadership and Collaboration
One of Lane's most notable strengths is her ability to inspire and collaborate with her team. She fosters an inclusive environment that encourages innovation and places the customer at the center of all endeavors. Her leadership style, characterized by recognizing and nurturing talent, has motivated her team to consistently deliver exceptional results. The combination of a global company's resources with a personalized approach to customer service has established Lane and her team as frontrunners in the industry.
Impact on Atlanta's Real Estate Landscape
Lane's influence extends far beyond her immediate professional circle. She has been honored with numerous awards, solidifying her status as a leading figure in residential real estate. In 2023, she was named one of the Top 50 Women Leaders in Georgia for her excellence in home building and marketing by The Women We Admire. The Atlanta Business Chronicle recognized her as a distinguished member of Who's Who in Residential Real Estate, and The Atlantan acknowledged her as a top Real Estate Professional and influential Power Player. Her achievements have also earned her titles such as Women of Power and Influence from Modern Luxury and Achiever and Influencer by RIS Media Newsmaker.
Innovative Social Media Presence
Lori Lane's influence is also evident on social media. Her Instagram profile, a collaborative platform for the Luxury Collection and New Homes, showcases her innovative approach to marketing and engagement. Lane's digital presence further cements her status as a trailblazer in Georgia's real estate market.
Continued Commitment to Excellence
As the real estate market continues to evolve, Lori Lane remains at the forefront of innovation and excellence. Her strategic vision, combined with an unwavering commitment to customer satisfaction, ensures that she will continue to lead and inspire. Her recognition as a Power Player in 2024 reaffirms her status as a leader and an influential figure in the real estate industry.
Lane's journey is a testament to the power of visionary leadership and a relentless pursuit of excellence. Her contributions have not only transformed her organization but have also left an indelible mark on Atlanta's real estate landscape. As she continues to push boundaries and set new standards, Lori Lane's legacy as a trailblazer and industry leader is assured.
For more information about Lori Lane and her achievements, please visit her professional profiles and follow her on social media for the latest updates on her work and impact in the real estate industry.
Contact Info:
Name: Lori Lane
Email: [email protected]
Organization: Berkshire Hathaway HomeServices GA Properties
Address: 100 Mansell Ct E, Suite 600, Roswell, GA 30076
Phone: (678) 631-7821
Website: https://lorilanerealestate.com